M2W® Awards

Each year the conference stage showers accolades on some deserving marketers and pioneers. For instance, M2W® honors the best speakers, the attendees that turned what they learned at the conference into powerful marketing tools for their brands, and also women who have done something bold and new that made a difference in our world. Read on to learn who we've honored so far!

Full Circle Award

The M2W® Full Circle Award is given to brands who have best demonstrated how M2W® has impacted their marketing to women strategies and campaigns.

Has your brand come Full Circle? We're looking for brands that have attended M2W® in the past and then used what they learned to change the way they market to women.

Past Full Circle Award Winners:

Rachel Dalton, CEO, RDC - Rachel Dalton Communication (2nd to left) received the 2014 Full Circle Award.
Flanking her are M2W® Producer Nan McCann, 2012 Winner Julie Scroggins, Founder of
Bcureful and Kelley Skoloda, Partner/Dir., Global Brand Marketing Practice, Ketchum, Inc.

2014 2012 2011 2010
Rachel Dalton Communications Bcureful ACDelco Carolina Pad
2009 2008 (tie)  
Ghirardelli Chocolate Company Motorola, Inc. Harley-Davidson Motor Company  

Women Mean Business!™ Award

The Women Mean Business!™ Award will be presented annually to a woman who is a proven leader in her organization and brand category, is an innovator and visionary, and has a track record of building sales and profitability while energizing and inspiring the people who report to her.


Kristine Malkoski, Vice President, General Manager, Craftsman, was presented with the inaugural Women Mean Business!™ Award during ceremonies at the Global Kickoff Luncheon of Women Mean Business!™ Week, an executive education effort anchored by two marketing conferences: M2W®– The Marketing To Women Conference, and M2W®HW™– The Marketing Health & Wellness To Women Conference. “Kris was chosen to receive the first award because she is a proven business leader and agent of change,” said Nan McCann Women Mean Business!™ Week producer. “She has repeatedly built sales and profitability in a broad range of companies – Fortune 500, start-, private equity and consulting. She is an accomplished leader who was the first woman to lead a male-dominated brand in the tools category, leading the introduction of over 100 new tool innovations and expanded the availability of Craftsman tools to consumers by forming partnerships with ACE Hardware, Costco and W.W. Grainger (the first time Craftsman has been sold nationally outside of Sears). In addition to these accomplishments, Kris launched the Craftsman Experience, a one-of-a-kind brand immersion center and social media hub, located in Chicago and Los Angeles, that has attracted national attention and thousands of engaged viewers.”

First Woman Award

The M2W® First Woman Award is given to a woman who has accomplished something noteworthy that was never achieved by any other woman before her. This First Woman, through her courage, commitment, talent, passion and persistence made a difference in the quality of our world and is deserving of our recognition and appreciation.


Drucilla Dence, Draftfcb Chicago, accepted the inaugural First Woman Award on behalf of her godmother Josephine “Jo” Keating Swift and the approximately 1,500 other Women Airforce Service Pilots...the WASP... who served in World War II. The commemorative plaque will be added to the Texas Women's University Library WASP historical collection, where these extraordinary First Women are memorialized.


Above: M2W® Producer Nan McCann presents the 2010 First Woman Award to Drucilla Dence of Draftfcb on behalf of her godmother Jo Swift and the WASPs of WW II

Take The Cake Award

Take the Cake Award

Each year at the conclusion of M2W®, we ask attendees which speaker they found to be the most influential, which session brought them information and insight that they can't wait to get back to the office and implement. We tally up the responses and honor the speaker who Takes the Cake with a beautiful handmade glass cake plate from the talented glass blowers at Simon Pearce in Vermont.

Past Take The Cake Award Winners:

Tinesha Craig Tinesha Craig and Chad Hinkle
Insights In Marketing, LLC
I Am More Than My Age & Life Stage: Using Psychological Profiling to Better Understand Her
Pepper Miller Pepper Miller
The Hunter-Miller Group
Black (Still) Matters In Marketing: Black Women - Diverse, Strong, Moving Forward and Under the Radar
Stephen Reily Stephen Reily
Marketing to the Vibrant Boomer Woman
Garry Rosenfeldt Garry Rosenfeldt
Midas International
From Hostile to Loyal: Midas International's Customer Experience Transformation
Mellisa Read, PhD Melissa Read, PhD
Psychology, the Blueprint for Outstanding Interactive Marketing to Women: How to Explain, Predict and Influence Women Online
2008 (tie)
Marti Barletta Marti Barletta
The TrendSight Group
Getting Your Marketing to Women Initiative Approved and Launched
StephanieOStephanie Ouyoumijian Stephanie Ouyoumjian
When Sparks Fly: Creating Passion Brands for Women
2007 (tie)
Marti Barletta Marti Barletta
The TrendSight Group
Getting Your Marketing to Women Initiative Approved and Launched
Marti Barletta Kelley Styring
InsightFarm, Inc.
In Your Purse: Archaeology of the American Handbag, A Catalyst for Innovation
StephanieOStephanie Ouyoumijian Stephanie Ouyoumjian
When Sparks Fly: Creating Passion Brands for Women
StephanieOStephanie Ouyoumijian Fara Warner
The Power of the Purse
Understand the Power of the Purse
StephanieOStephanie Ouyoumijian Pepper Miller
The Hunter Miller Group
Marketing to African American Women

"POWERHOUSE line up of speakers. Just when I thought it couldn't get any better...it did! It was like the 4th of July!"
- M2W® 2014 Attendee

"Love the ability to network with and talk to others interested in the topic."
- M2W® 2013 Attendee

"The content and speakers are always high caliber and I love seeing old friends and meeting new ones."
- M2W® 2012 Attendee

"Excellent opportunity to get up the learning curve very quickly."
- M2W® 2011 Attendee

"I thought it was a great opportunity to learn and network."
- M2W® 2010 Attendee