2013 Schedule

M2W® is a two-day conference featuring a series of general sessions, keynotes, workshops, and roundtable discussions. Breakfast, lunch and breaks on both days, as well as receptions on Monday and Tuesday evenings, add to the collegial ambiance and will help you maximize your networking and peer-to-peer learning opportunities.

M2W®is part of Women Mean Business!™ Week, a multi-event promotion about the national and global impact of women’s purchasing power across every brand and every category. Many of the Women Mean Business!™ Week Pre-Conference events are included in your M2W® registration at no extra charge!

Click here for a printable schedule.

PRE-CONFERENCE Monday, April 15, 2013 @ The Hard Rock Hotel Chicago

6:00 - 8:00		Pre-Conference Reception - Sponsored by GfK
DAY ONE Tuesday, April 16, 2013 @ The Chicago Cultural Center
7:30 - 8:30		Registration & Networking Breakfast - Sponsored by The Hunter-Miller Group
8:30 - 8:45		Welcome Nan McCann, President, PME® Enterprises, LLC & Co-Founder, M2W® Jacinta Devlin, Project Manager, M2W®, PME® Enterprises, LLC Pepper Miller, President, The Hunter-Miller Group and Author, Black (Still) Matters In Marketing, Guest Emcee
8:45 - 9:15		Research Premiere Leaning Forward: What is the Myth and Reality About the Women’s Landscape Today, and Where Is It Going Tomorrow? Kathy Sheehan, Executive Vice President and General Manager, GfK Consumer Trends, Roper Reports®
9:15 - 9:45		Latina Americans Latina Rising: The New American Woman Jasper Nelissen, VP/General Manager - Miami, Conill and Verena Sisa, VP/Chief Strategy Officer, Conill
9:45 - 10:15		Keynote Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results Bob Garfield, Advertising & Media Industry Critic, Editor at Large, MediaPost, Co-Host, NPR’s On the Media, and Co-Author, Can’t Buy Me Like and Doug Levy, Founder and CEO, MEplusYOU and Co-Author, Can’t Buy Me Like
10:15 - 10:45		Networking Break - Sponsored by MEplusYOU
10:45 - 11:15		Social Media Insight Love, Like and Why They Share — An In-Depth Look at Brand Advocates and What Makes Them Tick Peter Storck, SVP Research & Analytics and Kerry Lyons, SVP Marketing, House Party, Inc.
11:15 - 11:45		New Research What Women Really Want from Health & Wellness Kathy Oneto, Senior VP, Brand Strategy, Anthem Worldwide Jim Lucas, EVP, Global Director, Insights and Strategy, Anthem Worldwide
11:45 - 12:30		3 Workshops - 5th Floor 1. Who Has Time To Shop For Groceries? Jennie Purtell, SVP, Group Account Director, TRIS3CT; Melissa Routhier, VP, Group Creative Director, TRIS3CT; Jennifer Nobui, Brand Manager, Huggies 2. BTW (Brands, Technology and Women): How to Optimize Your Touchpoint Communication Strategy with Women Regan Mik, Senior Planner, Planning & Activation, The Pert Group 3. Your Brand is More Than a Name on a T-Shirt: Connecting Your Brand with Event Sponsorship that Works Judy Molnar, Vice President, Iron Girl
12:30 - 1:45		Networking Luncheon - Sponsored by Havas Worldwide Chicago
1:45 - 2:15		Designing for Women Designing Endearing Brands Ann Willoughby, President & CCO, WilloughbyDesign, Megan Stephens, Principal, Willoughby Design
2:15 - 2:45		The Economy & Women Hustle: Marketing to Women in a Post-Recession World Bonnie Ulman, President, The Haystack Group
2:45 - 3:15		Social Research I Am More Than My Age & Life Stage: Using Psychological Profiling to Better Understand Her Tinesha Craig, Division Director of i-on-Women™ and Chad Hinkle, i-on-Women™ Consumer Behavior Consultant, Insights in Marketing, LLC
3:15 - 3:45		Networking Break - Sponsored by General Growth Properties
3:45 - 4:15		Women and Work Billions in Her Briefcase: Engaging the Women Business Owners’ Market Michele DeKinder Smith, President, Linkage Research & Consulting
4:15 - 4:45		Shopper Insights Let’s Go To The Mall! Women and Shopping Today Meredith Darnall, VP, Research and Strategy, General Growth Properties Inc.
4:45 - 5:00		Stretch & Move Shea Vaughn, Founder, Healthy Initiative Foundation
5:00 - 5:45		Women and Finance Start the Conversation: Financial Literacy – With Women In Mind – Begins Here Moderator: Fara Warner, Editorial Director, AOL, Business, Technology and Entertainment Group, Daily Finance. Panelists: Jen Colton, VP, Director Strategy & Analysis, Starcom; Rory Olson, Founder and CEO, WallStreetSurvivor.com; and Terry Banet, Chief Investment Officer, SigFig
5:45 - 7:30		Networking Reception - Sponsored by Kimpton Hotels & Restaurant Group
DAY TWO Wednesday, April 17, 2013 @ The Chicago Cultural Center
7:30 - 8:30		Networking Breakfast - Sponsored by Whitaker International
8:30 - 8:45		Welcome & Full Circle Award 2013 Presentation Nan McCann, President, PME® Enterprises, LLC & Co-Founder, M2W® Liz Fongemie, SVP, PME® Enterprises, LLC & Project Director, M2W® Pepper Miller, President, The Hunter-Miller Group and Author, Black (Still) Matters In Marketing, Guest Emcee
8:45 - 9:15		Opening Session Up, Down and Sideways: How Cross-Generational Brand Loyalty is Driving Sales Bridget Brennan, CEO, Female Factor and Author, Why She Buys
9:15 - 9:45		Designing for Lifestyle The Evolution of Women’s Lifestyle in a Global Economy Fatima Whitaker, President & Founder, Partner, Whitaker International
9:45 - 10:15		Global Perspective Marketing To Women in Spain Today Marti Barletta, Founder, The Trendsight and Author, Marketing To Women and Prime Time Women interviews Gemma Cernuda Canelles, Founder & CEO, Peix & Co.
10:00 - 10:30		Networking Break - Sponsored by Conill
10:30 - 11:15		Social Media Panel WWWomen Connecting and Building Brands Through Social Media Julie Cole, Co-Founder and Vice President, Mabel's Labels; Rebecca L. Harris, PhD, Social Media Strategist, General Motors Communications and Stephanie Schwab, CEO, Crackerjack Marketing, Sarah Fromson, Manager, Social and Digital Marketing, Kmart Apparel, Sears Holdings Corporation and Kenetta Bailey, EVP & CMO, TV One
11:15 - 12:00		3 Workshops - 5th Floor 1. Who Has Time To Shop For Groceries? Jennie Purtell, SVP, Group Account Director, TRIS3CT; Melissa Routhier, VP, Group Creative Director, TRIS3CT; Jennifer Nobui, Brand Manager, Huggies 2. BTW (Brands, Technology and Women): How to Optimize Your Touchpoint Communication Strategy with Women Regan Mik, Senior Planner, Planning & Activation, The Pert Group 3 Your Brand is More Than a Name on a T-Shirt: Connecting Your Brand with Event Sponsorship that Works Judy Molnar, Vice President, Iron Girl
12:00 - 1:45		Networking Luncheon Your Turn To Weigh In on Lean In - Sponsored by AOL DailyFinance Leader: Fara Warner, AOL Editorial Director & Author, The Power of the Purse Participants: Pepper Miller, Author, Black (Still) Matters in Marketing; Marti Barletta, Author, Marketing To Women; Bridget Brennan, Author, Why She Buys; Bonnie Ulman, Author, Hustle: Marketing to Women in a Post-Recession World; Laura Maness, Chief Growth Officer, Havas Worldwide & YOU the 2013 M2W® Community!

The conference begins at 6 pm April 15 and will end at about 2 pm April 17.

"The complete setup was a very good mix of company cases, research, workshops and networking breaks from a variety of companies and organizations. Extra plus for the pre-conference workshop."
- M2W® 2012 Attendee

"It was by far one of the best conferences I have attended in quite some time."
- M2W® 2011 Attendee

"The only conference on this scale talking about marketing to women."
- M2W® 2011 Attendee

"Great content mix of manufacturers and agency partners. Good mix of panels, speakers and workshops."
- M2W® 2010 Attendee

"The presentations and the people were just phenomenal."
- M2W® 2010 Attendee

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2013 Schedule

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