2015 Preliminary Schedule

M2W® is a two-day conference featuring general sessions, keynotes, workshops, and roundtable discussions. Breakfasts, lunches, breaks and receptions add to the collegial ambiance and will help you maximize your networking and peer-to-peer learning opportunities.

Check back for updates to the 2015 schedule.

  As of 1/16/2015
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PRE-CONFERENCE
Monday, April 20, 2015 @ The Hard Rock Hotel Chicago

 

 

Pre- Conference Reception

DAY ONE
Tuesday, April 21, 2015 @ The Chicago Cultural Center

 

 

Registration & Networking Breakfast, Sponsored by Ketchum

 

 

Welcome
Nan McCann, President, PME® Enterprises, LLC & Co-Founder, M2W®
Caroline Dakin, Director of Women’s Initiatives, PME® Enterprises
Guest Emcee, M2W® 2015

 

 

Opening Keynote
How Women Mean Business To Us

 

 

Research Premiere
The Power of Her Purse in America Today

 

 

Brand Builders
Turning Bottom Shelf Brands Into Contenders

 

 

Networking Break

 

 

New Media Panel
Anticipate Her Path To Purchase

 

 

Star Turn
A Piece of Her Mind In 5 Minutes!

 

 

New Research
Breadwinning Women – Impact on Culture & Commerce

 

 

Influencers
Crowdtap Session

 

 

Marketing Insights
Gender Convergence, Gender Roles and Gender Stereotypes
Jenny Darroch, Professor of Marketing, Drucker School of Management, Claremont Graduate University, Author, Why Marketing to Women Doesn’t Work

 

 

Q&A
Just Had to Ask – Questions on Morning Sessions

 

  3 Workshops

1. Customer Experience Strategy
2. Social Media Link Session
3. Selling & Servicing With Women In Mind

 

 

Networking Luncheon, Sponsored by World Kitchen, LLC
From Bakeware to Power Tools – Inspiring Her to Buy Your Brand
Luncheon Keynote, Kris Malkoski
, President, North America, World Kitchen
Award Presentation: “This Woman Means Business” Award

 

 

Fitness Trend Panel
The New Aspiration … The Fashion of Fitness
Panel led by Andrea Van Dam, CEO, Women’s Marketing, Inc.

 

 

Global Perspective
Marketing To Women in Brazil Today
Interview with Fernanda Mischi, CEO, Serment, Sao Paulo, Brazil

 

 

Digital Media
IMRE Session

 

 

Case Study - Sports
Women As Fans – Reaching Women Through Sports & Teams

 

 

Social Media
Digital Do’s and Don’ts: How to Avoid FTC Scrutiny of Your Social Media Marketing
Mary K. Engle, Associate Director for Advertising Practices, Bureau of Consumer

 

 

Networking Break

 

 

Automotive Panel
Earning Women’s $300 Billion in Auto Spending
Panel led by Jody DeVere, CEO, AskPatty. Panelists: Hwei-Lin Oetken, V.P. Market Intelligence, Kelly Blue Book

 

 

Research on Latinas
New Data & Insights on Hispanic American Women

 

 

Star Turn
A Piece of Her Mind In 3 Minutes!

 

 

Q&A
Just Had to Ask – Questions on Afternoon Sessions

 

 

Closing Keynote
Bending, Breaking and Ignoring the Rules of Marketing for Women’s Sake (and everyone else’s!)
Janet Kestin, Co-Founder, Swim, Author, Darling, You Can’t Do Both

 

 

Networking Reception

DAY TWO
Wednesday, April 22, 2015 @ The Chicago Cultural Center

 

 

Networking Breakfast

 

 

Welcome
Nan McCann, President, PME® Enterprises, LLC & Co-Founder, M2W®
Caroline Dakin, Director of Women’s Initiatives, PME® Enterprises
Guest Emcee, M2W® 2015

 

 

Opening Session
Selling to Affluent Women
Marti Barletta, CEO, The TrendSight Group; Author, Marketing To Women, PrimeTime™ Women and Selling to Affluent Women: Face-to-Face With Today’s Big

 

 

Luxury Market
The Landscape of Luxe in the U.S. and Worldwide

 

 

Case Study
Turning Big Data Into Big Results

 

 

Entrepreneur Panel
By Her, For Her…New Businesses & Brands Launched By Women

 

 

Networking Break

 

 

Taboo Topics
Providing Solutions…Talking About It…Taking On The Tough Stuff

 

 

Global Perspective
International Marketer Interview

 

 

Star Turn
A Piece of Her Mind in 3 Minutes

 

 

Experiential Panel
The Power of the Consumer Experience

 

  3 Workshops

1. Customer Experience Strategy
2. Social Media Case Study
3. Selling & Servicing With Women In Mind

 

 

Networking Luncheon with Round Table Discussions & Closing Keynote


 

The conference begins with the pre-conference reception at about 6 pm on
Monday, April 20, and will end about 3 pm on Wednesday, April 22.

 
 
Registration

"I loved how the sessions moved quickly and were all jam packed with information (not sales pitches)."
- M2W® 2013 Attendee
 
"The complete setup was a very good mix of company cases, research, workshops and networking breaks from a variety of companies and organizations. Extra plus for the pre-conference workshop."
- M2W® 2012 Attendee
 
"It was by far one of the best conferences I have attended in quite some time."
- M2W® 2011 Attendee
 
"The only conference on this scale talking about marketing to women."
- M2W® 2011 Attendee
 
"Great content mix of manufacturers and agency partners. Good mix of panels, speakers and workshops."
- M2W® 2010 Attendee
 
"The presentations and the people were just phenomenal."
- M2W® 2010 Attendee