2014 Preliminary Schedule

M2W® is a two-day conference featuring a series of general sessions, keynotes, workshops, and roundtable discussions. Breakfasts, lunches, breaks and receptions add to the collegial ambiance and will help you maximize your networking and peer-to-peer learning opportunities.

BONUS!
Pre-Con M2Latinas™ Drill Down
Hispanic American Women - The Fastest Rising Women's Market Segment
5 Sessions Free with M2W® Reg!

Check back for updates to the 2014 schedule.

Click Here for a printable copy of the Schedule

  As of 4/30/2014
Register Now
PRE-CONFERENCE
Monday, May 5, 2014 @ The Hard Rock Hotel Chicago, Hamer Room

5:00 - 7:00

 

Pre- Conference Reception - Sponsored by MBooth

7:30 - 8:30

 

Registration & Networking Breakfast - Sponsored by Ketchum

8:30 - 8:45

 

Welcome
Nan McCann, President, PME® Enterprises, LLC & Co-Founder, M2W®
Kelley Skoloda, Partner, Director Global Brand Marketing, Ketchum, Author, Too Busy to Shop

8:45 - 9:15

 

Opening Keynote
The Future is Now! Top 10 Trends in Marketing and Selling to Women
Bridget Brennan, CEO, Female Factor, Author, Why She Buys

9:15 - 9:45

 

Search Insights
How Marketers Can Create Content That Hits Home With The Female Consumer
Jack Swayne, VP, Product and Services, iProspect, Sam Huston, VP Strategy, iProspect

9:45 - 10:15

 

Case Study
W.O.W. Winning Over Women at McDonald's
Julie Wenger, Sr. Director, Family Marketing & Tania Haigh, Manager, Family Marketing, McDonald’s and Sweta Kannan, Strategy Director, DDB

10:15 - 10:45

 

Networking Break - Sponsored by McDonald's

10:45 - 11:15

 

Influencer Marketing
Insider’s Guide to Influencer Marketing
Barbara Jones, Founder/CEO, Blissful Media Group & Mark Curtis, CEO, Branderati

11:15 - 11:45

 

Case Study
CW by CorningWare: Reinvigorating the CorningWare Brand
Mary Kay Killoren, Brand Lead, CorningWare; Anne Moser, Industrial Design Lead; Alina Tylman, Associate Manager, Digital Marketing; World Kitchen LLC

11:45 - 12:30

  3 Workshops

1. Packaging in the Path to Purchase
Roxanne McSpadden, Director, Global Marketing, Graphic Packaging International - (5th Floor Washington)
2. Love Her Heart & Rock Her World: Integrated Cause Marketing with Heartfelt Results
Kelly Fletcher, Principal, Fletcher PR and Jill Johnson, VP Marketing, Jewelry Television (JTV) - (5th Floor Millennium)
3. Unlocking the Powers of Content Marketing For Your Brands and Audiences
Lee Sosin, VP Strategic Solutions, Yahoo! - (5th Floor Garland)

12:30 - 2:00

 

Networking Luncheon - Luncheon Keynote, Laurel Richie, President of the WNBA

2:00 - 2:15

 

Global Perspective
Marketing To Women in The U.K. Today
Kelley Skoloda interviews Rachel Dalton, Founder of Rachel Dalton Communications, Dublin & London

2:15 - 2:45

 

Consumer Insights
Listen!
Bonnie Ulman
, Chief Insights and Planning Officer and Jeff Bodzewski, Chief Analytics Officer, MBooth

2:45 - 3:15

 

New Research
Are We There Yet? Teaching the Car Industry to Speak “Woman”
Jen Drexler, Senior Vice President, Insight Strategy Group; Co-author, What She's Not Telling You and Marcela Tabares, V.P. Strategic Insights, A&E Television Networks: Lifetime

3:15 - 3:45

 

Networking Break – Sponsored by Initials, Inc.

3:45 - 4:00

 

Research & Insights
Listening to Women Is Not The Same Thing As Hearing Them
Dori Molitor, President/CEO; WomanWise, LLC

4:00 - 4:30

 

Case Study
Cultural Change, Two Wheels at a Time
Claudia Garber, Director of Women’s Outreach Marketing; Harley-Davidson Motor Company

4:30 - 4:35

 

Star Turn
Move Over Gentlemen, This is the Year of the Vixen
LeeAnn Maxwell, Partner/CEO, Vixen Vodka, Carrie King, Director of Sales and Marketing, Vixen Vodka

4:35 - 5:10

 

Closing Keynote
Does She or Doesn't She? A Look At The Last 50 Years Of Marketing To Women

Barbara Lippert, Editor-At-Large, MediaPost

5:10-7:00

 

Networking Reception - Sponsored by Harley-Davidson

7:30-8:00

 

Networking Breakfast - Sponsored by BlogHer

8:00 - 8:30

 

Breakfast with BlogHer
Lifting the Veil on Social Media Success
Elisa Camahort Page, Co-Founder and COO, BlogHer

8:30 - 8:45

 

Welcome
Nan McCann, President, PME® Enterprises, LLC & Co-Founder, M2W®
Liz Fongemie, SVP, PME® Enterprises, LLC & Project Director, M2W®
Kelley Skoloda, Partner, Director Global Brand Marketing, Ketchum; Author, Too Busy to Shop

8:45 - 9:30

 

Opening Session
We’ve Come A Long Way…Maybe
Ten Years Later: The State of Marketing To Women

Marti Barletta, CEO, The TrendSight Group; Author, Marketing To Women & PrimeTime™ Women

9:30 - 9:45

 

Global Perspective
Marketing to Women in Latin America Today
Kelley Skoloda interviews Alberto Pierpaoli, CEO of The Gender Group, Buenos Aires; Author, Misteated by the Marketing

9:45 - 9:50

 

Star Turn
ADVERSPERIENCE: The New Way To Reach Your Customers And Build A Meaningful Relationship
Nicolle Gallucci, Founder/President/CEO, Boom! Marketing, Author, Adversperience

9:50 - 10:20

 

Enterprise Wide Focus
Walk A Mile In Her Shoes: Winning With Women, A Best Practices Approach
Jeffery Tobias Halter, President, YWomen, Author, Selling to Men, Selling to Women

10:20 - 10:50

 

Networking BreakSponsored by Pasta Chips

10:50 - 11:20

 

Wellness & Women
Is She All About Health? The Answer Is In Small Steps
Fred Latasa, Senior Vice President, Commercial Strategy, WebMD

11:20 - 11:25

 

Star Turn
Sensible Snacks: Why Women Make Brands Smarter
Jerry M. Bello Jr., CEO, Pasta Chips

11:25 - 11:40

 

Case Study
A Look At True Online Engagement
Kristen Yonson, V.P. East Coast Sales, and Jamie Auslander, Director of Research, True[X]

11:40 - 12:25

  3 Workshops

1. Packaging in the Path to Purchase
Roxanne McSpadden, Director, Global Marketing, Graphic Packaging International - (5th Floor Washington)
2. Love Her Heart & Rock Her World: Integrated Cause Marketing with Heartfelt Results
Kelly Fletcher, Principal, Fletcher PR and Jill Johnson, VP Marketing, Jewelry Television (JTV) - (5th Floor Millennium)
3. Unlocking the Powers of Content Marketing for Your Brands and Audiences
Lee Sosin, VP Strategic Solutions, Yahoo! - (5th Floor Garland)

12:25 - 2:00

 

Networking Luncheon, Round Table Discussions & Closing Keynote
Ban Bossy: Say “Yes” to Girls
Kelly Parisi, Chief Communications Officer, Girl Scouts of the USA
Presented by PME Enterprises in Honor of the Girl Scouts


 

The conference begins with pre-conference activities at about 2 pm on May 5,
and will end about 3 pm on May 7.

 
 
Registration

"I loved how the sessions moved quickly and were all jam packed with information (not sales pitches)."
- M2W® 2013 Attendee
 
"The complete setup was a very good mix of company cases, research, workshops and networking breaks from a variety of companies and organizations. Extra plus for the pre-conference workshop."
- M2W® 2012 Attendee
 
"It was by far one of the best conferences I have attended in quite some time."
- M2W® 2011 Attendee
 
"The only conference on this scale talking about marketing to women."
- M2W® 2011 Attendee
 
"Great content mix of manufacturers and agency partners. Good mix of panels, speakers and workshops."
- M2W® 2010 Attendee
 
"The presentations and the people were just phenomenal."
- M2W® 2010 Attendee