2012 Schedule
M2W® is a two-day conference featuring a series of general sessions, keynotes, workshops, and roundtable discussions. Breakfast, lunch and breaks on both days, as well as receptions on Monday and Tuesday evenings, add to the collegial ambiance and will help you maximize your networking and peer-to-peer learning opportunities.
M2W®is part of Women Mean Business!™ Week, a multi-event promotion about the national and global impact of women’s purchasing power across every brand and every category. Many of the Women Mean Business!™ Week Pre-Conference events are included in your M2W® registration at no extra charge!
| Check back soon for updates. For a printable version of the schedule, click here. | Schedule as of 04.19.12 |
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PRE-CONFERENCE Monday, April 23, 2012 @ The Hard Rock Hotel Chicago |
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| 4:30-6:30 |
Pre- Conference Workshop Marketing A Male Dominated Category To Women Moderated by: Stephen Reily, Founder and CEO, VibrantNation.com. Panelists include: Garry Rosenfeldt, Director of Marketing Research, Midas International, Suly Salazar-Layton, Director of BGA Growth Programs, Genworth Financial, Hilary Shaev, Vice President, Marketing, National Basketball Association, and Claudia Garber, Director, Women’s Outreach Marketing, Harley-Davidson Motor Company,Onney C. Crawley, Director of Brand Management, Craftsman Lawn & Garden, Sears Holdings Corp. |
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| 6:30-8:00 | Pre-Conference Reception | |
DAY ONE Tuesday, April 24, 2012 @ The Chicago Cultural Center |
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| 7:30-8:30 | Registration & Networking Breakfast Sponsored by Carolina Pad | |
| 8:30-8:45 | Welcome Nan McCann, President, PME® Enterprises, LLC & Co-Founder, M2W® Liz Fongemie, SVP, PME® Enterprises, LLC & Project Director, M2W® Jacinta Devlin, Project Manager, M2W®, PME® Enterprises, LLC |
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| 8:45-9:00 | Opening Keynote
(By Video)
Tom Peters, Author, In Search of Excellence and All The Little BIG Things: 163 Ways to Pursue Excellence, plus 16 other books that keep him at the forefront of the management guru industry he invented! |
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| 9:00-9:30 | Research Premiere Fleishman-Hillard & Hearst Magazines' Game Changers: Women Defining the New American Marketplace Nancy Bauer, Deputy General Manager/Sr. Partner, SVP/Creative, Fleishman-Hillard/Atlanta and Marlene Greenfield, VP, Executive Director of Research, Hearst Magazines |
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| 9:30-10:00 | Digital Marketing Insights Eve-olution: Why Women Rule the Web Amy Janis, Sr. Manager of B2B Insights, Yahoo! |
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| 10:00-10:30 | Case Study Panel Check The Label: Women and Nutrition Info Moderated by Amy Colton, EVP, Current. Panelists: Gina Judge, Senior Manager, Communications, Tropicana, Janet Helm, MS, RD, Chief Food & Nutrition Strategist, N.A., Weber Shandwick, and Melissa Joy Dobbins MS, RD, CDE, Founder, Sound Bites, Inc. |
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| 10:30-11:00 | Networking Break Sponsored by SONOS | |
| 11:00-11:15 | Global Case Study A Boat With Women In Mind! Fara Warner, Editor & Director, Newsweek International Editions and author of Power of The Purse, interviews Tatiana Temm, Founder, Ampersand AB, Sweden |
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| 11:15-11:45 | New Research Getting to the Other Side of Change-Gender Roles in 2012 Kathy Sheehan, Senior VP and General Manager, GfK Roper Consulting |
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| 11:45-12:30 | 3 Workshops 1. Connecting with Hispanic Women- Jackie Bird, CEO/Chief Insights Officer, Redbean Society 2. How to Avoid Extremism in Marketing to Woman... As Told By A Man - Gerald A. Carrafiello, Practice Group Leader, The Gate Worldwide 3. Raise Your Game: Marketing Celebrity & Athlete Endorsements to Women - Shay Brown, President/CEO, Royal Kingdom PR Agency |
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| 12:30-1:45 | Networking Luncheon in Honor of Habitat for Humanity International Keynote: Steve Thomas, Spokesperson, Habitat For Humanity International |
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| 1:45-2:15 | Marketing Insights Keynote Women Want More: How to Capture Your Share of the World’s Largest, Fastest-Growing Market Michael J. Silverstein, Senior Partner & Managing Director, Chicago, The Boston Consulting Group; Co-Author Women Want More |
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| 2:15-2:45 | Case Study Connecting With Women to Create a Movement for a Brand Angela Zepeda, Managing Director, Campbell Ewald Los Angeles and Lisa Ryan, Senior Director, National Advertising, Kaiser Permanente |
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| 2:45-3:30 | 3 Workshops 4. Connecting with Hispanic Women- Jackie Bird, CEO/Chief Insights Officer, Redbean Society 5. Marketers are from Mars, Women are from Venus: Marketing to the True Motivations of 3 Generations of Women - Kathy Oneto, VP, Brand Strategy, Anthem Worldwide 6. Creating Advocacy with Female Influencers, - Aliza Freud, Founder & CEO, SheSpeaks, Inc |
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| 3:30-4:00 | Networking and Book Launch Break in Honor of Pepper Miller | |
| 4:00-4:30 | African American Women Black Women: Diverse, Strong, Moving Forward & Under the Radar Pepper Miller, President, The Hunter Miller Group, Co- Author, What’s Black About It? and Author, Black (Still) Matters in Marketing |
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| 4:30-5:00 | Case Study
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| 5:00-5:45 | Closing Keynote
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| 5:45-7:30 | Networking Reception Sponsored by Yahoo! | |
DAY TWO Wednesday, April 25, 2012 @ The Chicago Cultural Center |
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| 7:30-8:30 | Networking Breakfast Sponsored by Trek Women | |
| 8:30-8:45 | Welcome & Full Circle Award 2012 Presentation Nan McCann, President, PME® Enterprises, LLC & Co-Founder, M2W® and Liz Fongemie, SVP, PME® Enterprises, LLC & Project Director, M2W® |
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| 8:45-9:15 |
What’s Wrong with Marketing to Women? Ellen Ryan Mardiks, Vice Chairman President, Global Consumer Marketing Practice, Golin Harris |
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| 9:15-9:45 | New Research Decoding Her New Normal - Women Emerging From The Recession Maria Reitan, Senior Principal, Chair, Lifestyle Marketing & Marketing to Women and Kelly Thompson, Director of Brand Planning, Carmichael Lynch Spong |
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| 9:45-10:30 | 3 Workshops
1. The Betrayal of Marketing by Sales 2. Marketers are from Mars, Women are from Venus: Marketing to the True Motivations of 3 Generations of Women 3. Leverage Facebook Fans to Create Advocacy and Measure Influence
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| 10:30-11:00 | Networking Break Sponsored by General Growth Properties | |
| 11:00-11:15 | Global Research
Study-South America What Working Women Want In Latin America Fara Warner, Editor & Director, Newsweek International Editions and author of Power of The Purse, interviews Paula Loyola Schmidt, Founder, WOMAN EYES, Chile |
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| 11:15-11:45 | Case Study A Tale of Brand Serendipity: How Pantene Followed Its Heart, and Discovered a Whole New Generation of Advocates Stephanie Smirnov, President & Chief Creative Officer, DeVries Public Relations |
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| 11:45-12:30 | 3 Workshops
4. The Betrayal of Marketing by Sales 5. How to Avoid Extremism in Marketing to Woman... As Told By A Man 6. Raise Your Game: Marketing Celebrity & Athlete Endorsements to Women |
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| 12:30-2:00 | Networking Luncheon Sponsored by BlogHer Roundtables with the Speakers Carola Fuentes, Associate and Consultant Woman Eyes, Gemma Cernuda-Canelles, Founder and CEO, Peix & Co., Blog Author, Ellas Deciden, Rachel Dalton, CEO, RDC, Dublin & London Plus, Brands, Bloggers and the Social Commerce Future Lisa Stone, Co-Founder/CEO, BlogHer, with Bloggers Patrice Grell, Dwana De La Cerna and Maris Callahan |
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| 2:00-2:45 | Closing Keynote Just Between Us – An Uplifting Conversation with The Bra Whisperer Marti Barletta, Founder, The Trendsight Group and Author, Marketing To Women, interviews Susan Nethero, Founder/CEO of Intimacy |
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| 3:00-4:00 | Defending The Caveman: Broadway's Hit Comedy About The Sexes | |
| "It was by far one of the best conferences I have attended in quite some time." - M2W® 2011 Attendee |
| "The only conference on this scale talking about marketing to women." - M2W® 2011 Attendee |
| "Great content mix of manufacturers and agency partners. Good mix of panels, speakers and workshops." - M2W® 2010 Attendee |
| "The presentations and the people were just phenomenal." - M2W® 2010 Attendee |