2015 Preliminary Schedule

M2W® is a two-day conference featuring general sessions, keynotes, workshops, and roundtable discussions. Breakfasts, lunches, breaks and receptions add to the collegial ambiance and will help you maximize your networking and peer-to-peer learning opportunities.

Check back for updates to the 2015 schedule.

  As of 12/15/2014
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PRE-CONFERENCE
Monday, April 20, 2015 @ The Hard Rock Hotel Chicago

 

 

Pre- Conference Reception

DAY ONE
Tuesday, April 21, 2015 @ The Chicago Cultural Center

 

 

Registration & Networking Breakfast

 

 

Welcome
Nan McCann, President, PME® Enterprises, LLC & Co-Founder, M2W®
Caroline Dakin, Director of Women’s Initiatives, PME® Enterprises
Guest Emcee, M2W® 2015

 

 

Opening Keynote
How Women Mean Business To Us

 

 

Research Premiere
The Power of Her Purse in America Today

 

 

Brand Builders
Turning Bottom Shelf Brands Into Contenders

 

 

Networking Break

 

 

New Research
Breadwinning Women – Impact on Culture & Commerce

 

 

Experiental
Reaching The Heart of The Market – A Pathway To The Middle Class

 

 

Marketing Insights
Why Marketing to Women Doesn’t Work: Using Market Segmentation to Understand Consumer Needs
Jenny Darroch, Professor of Marketing, Drucker School of Management, Claremont Graduate University, Author, Why Marketing to Women Doesn’t Work

 

 

Q&A
Just Had to Ask – Questions on Morning Sessions

 

  3 Workshops

1. Customer Experience Strategy
2. Social Media Case Study
3. Selling & Servicing With Women In Mind

 

 

Networking Luncheon - Luncheon Speaker

 

 

Case Study
Introducing A New Product to Women

 

 

Star Turn
A Piece of Her Mind In 3 Minutes!

 

 

Case Study
The Fashion of Fitness

 

 

Sports
Women As Fans – Reaching Women Through Sports & Teams

 

 

Global Perspective
Marketing To Women in Australia Today
Interview with Claire Moffat, CEO, Connected to Women, Connected Digital Media, Sydney, Australia

 

 

Networking Break

 

 

Research on Latinas
New Data & Insights on Hispanic American Women

 

 

Case Study
New from Old: Redesigning – Repositioning – Rebuilding a Brand

 

 

Star Turn
A Piece of Her Mind In 3 Minutes!

 

 

Q&A
Just Had to Ask – Questions on Afternoon Sessions

 

 

Closing Keynote
Darling, You Can’t Do Both, And Other Noise To Ignore on Your Way Up
Janet Kestin, Co-Founder, Swim, Author, Darling, You Can’t Do Both

 

 

Networking Reception

DAY TWO
Wednesday, April 22, 2015 @ The Chicago Cultural Center

 

 

Networking Breakfast

 

 

Welcome
Nan McCann, President, PME® Enterprises, LLC & Co-Founder, M2W®
Caroline Dakin, Director of Women’s Initiatives, PME® Enterprises
Guest Emcee, M2W® 2015

 

 

Opening Session
Selling to Affluent Women
Marti Barletta, CEO, The TrendSight Group; Author, Marketing To Women, PrimeTime™ Women and Selling to Affluent Women: Face-to-Face With Today’s Big

 

 

Affluent Market
Brands Share their High End Sales & Marketing Insights

 

 

Global Perspective
Packaging on The Path To Purchase in Various Global Markets

 

 

Publishing & Retail
Read A Little, Shop A Little – The New Magazine Experience

 

  3 Workshops

1. Customer Experience Strategy
2. Social Media Case Study
3. Selling & Servicing With Women In Mind

 

 

Networking Break

 

 

Wellness & Women
Tough Topics, New Solutions, Less Taboos

 

 

Case Study
Turning Big Data Into Big Results

 

 

Star Turn
A Piece of Her Mind in 3 Minutes

 

 

Money
More Financially Savvy = Better Long Term Results

 

 

Q&A
Just Had to Ask – Questions on Morning Sessions

 

 

Networking Luncheon with Round Table Discussions & Closing Keynote


 

The conference begins with the pre-conference reception at about 6 pm on
Monday, April 20, and will end about 3 pm on Wednesday, April 22.

 
 
Registration

"I loved how the sessions moved quickly and were all jam packed with information (not sales pitches)."
- M2W® 2013 Attendee
 
"The complete setup was a very good mix of company cases, research, workshops and networking breaks from a variety of companies and organizations. Extra plus for the pre-conference workshop."
- M2W® 2012 Attendee
 
"It was by far one of the best conferences I have attended in quite some time."
- M2W® 2011 Attendee
 
"The only conference on this scale talking about marketing to women."
- M2W® 2011 Attendee
 
"Great content mix of manufacturers and agency partners. Good mix of panels, speakers and workshops."
- M2W® 2010 Attendee
 
"The presentations and the people were just phenomenal."
- M2W® 2010 Attendee