2014 Preliminary Schedule

M2W® is a two-day conference featuring a series of general sessions, keynotes, workshops, and roundtable discussions. Breakfasts, lunches, breaks and receptions add to the collegial ambiance and will help you maximize your networking and peer-to-peer learning opportunities.

BONUS!
Pre-Con M2Latinas™ Drill Down
Hispanic American Women - The Fastest Rising Women's Market Segment
5 Sessions Free with M2W® Reg!

Check back for updates to the 2014 schedule.

  As of 4/10/2014
Register Now
PRE-CONFERENCE
Monday, May 5, 2014 @ The Hard Rock Hotel Chicago

6:00 - 8:00

 

Pre- Conference Reception

DAY ONE
Tuesday, May 6, 2014 @ The Chicago Cultural Center

 

 

Registration & Networking Breakfast - Sponsored by Ketchum

8:30 - 8:45

 

Welcome
Nan McCann, President, PME® Enterprises, LLC & Co-Founder, M2W®
Kelley Skoloda, Partner, Director Global Brand Marketing, Ketchum

8:45 - 9:15

 

Opening Keynote
The Future is Now! Top 10 Trends in Marketing and Selling to Women
Bridget Brennan, CEO, Female Factor

9:15 - 9:45

 

Search Insights
How Marketers Can Create Content That Hits Home with the Female Consumer
Jack Swayne, VP, Product and Services, iProspect, Sam Huston, VP Strategy, iProspect

9:45 - 10:15

 

Case Study
W.O.W. Winning Over Women at McDonald's
Julie Wenger, Sr. Director, Family Marketing & Tania Haigh, Manager, Family Marketing, McDonald’s and Sweta Kannan, Strategy Director, DDB

10:15 - 10:45

 

Networking Break -

10:45 - 11:15

 

Influencer Marketing
Insider’s Guide to Influencer Marketing
Barbara Jones, Founder/CEO, Blissful Media Group & Mark Curtis, CEO, Branderati

11:15 - 11:45

 

Case Study
CW by CorningWare: Reinvigorating the CorningWare Brand
Mary Kay Killoren, Brand Lead, CorningWare; Anne Moser, Industrial Design Lead; Alina Tylman, Associate Manager, Digital Marketing; World Kitchen LLC

11:45 - 12:30

  3 Workshops

1. Packaging in the Path to Purchase
Roxanne McSpadden, Director, Global Marketing, Graphic Packaging International
2. Love Her Heart & Rock Her World: Integrated Cause Marketing with Heartfelt Results
Kelly Fletcher, Principal, Fletcher PR and Jill Johnson, VP Marketing, Jewelry Television (JTV)
3. Unlocking the Powers of Content Marketing For Your Brands and Audiences
Lee Sosin, VP Strategic Solutions, Yahoo!

12:30 - 2:00

 

Networking Luncheon - Luncheon Keynote, Laurel Richie, President of the WNBA

2:00 - 2:15

 

Global Perspective
Marketing To Women in The U.K. Today
Kelley Skoloda interviews Rachel Dalton, Founder of Rachel Dalton Communications, Dublin & London

2:15 - 2:45

 

Marketing Trends
Listen!
Bonnie Ulman
, Chief Insights and Planning Officer and Jeff Bodzewski, Chief Analytics Officer, MBooth

2:45 - 3:15

 

New Research
Are We There Yet? Teaching the Car Industry to Speak “Woman”
Jen Drexler, Senior Vice President, Insight Strategy Group and Marcela Tabares, V.P. Strategic Insights, A&E Television Networks: Lifetime

3:15 - 3:45

 

Networking Break – Sponsored by Initials, Inc.

3:45 - 4:15

 

Case Study
Cultural Change, Two Wheels at a Time
Claudia Garber, Director of Women’s Outreach Marketing; Harley-Davidson Motor Company

4:15 - 4:20

 

Star Turn
Move Over Gentlemen, This is the Year of the Vixen
LeeAnn Maxwell, Partner/CEO, Vixen Vodka, Carrie King, Director of Sales and Marketing, Vixen Vodka

4:20 - 5:00

 

Closing Keynote
Does She or Doesn't She? A look at the last 50 years of marketing to women

Barbara Lippert, Editor-At-Large, MediaPost

 

 

Networking Reception

DAY TWO
Wednesday, May 7, 2014 @ The Chicago Cultural Center

8:00 - 8:30

 

Networking Breakfast - Breakfast & Blog with BlogHer
Lifting the Veil on Social Media Success
Elisa Camahort Page, Co-Founder and COO, BlogHer

8:30 - 8:45

 

Welcome
Nan McCann, President, PME® Enterprises, LLC & Co-Founder, M2W®
Liz Fongemie, SVP, PME® Enterprises, LLC
Kelley Skoloda, Partner, Director Global Brand Marketing, Ketchum

8:45 - 9:30

 

Opening Session
We’ve Come A Long Way…Maybe
Ten Years Later: The State of Marketing To Women

Marti Barletta, CEO, The TrendSight Group; Author, Marketing To Women & PrimeTime™ Women

9:30 - 9:45

 

Global Perspective
Marketing to Women in Latin America Today
Kelley Skoloda interviews Alberto Pierpaoli, CEO of The Gender Group, Buenos Aires

9:45 - 10:15

 

Enterprise Wide Focus
Walk A Mile In Her Shoes: Winning With Women, A Best Practices Approach
Jeffery Tobias Halter, President, YWomen, Author, Selling to Men, Selling to Women

10:15 - 10:45

 

Networking BreakSponsored by Pasta Chips

10:45 - 11:15

 

Wellness & Women
Fred Latasa, Senior Vice President, Commercial Strategy, WebMD

11:15 - 11:20

 

Star Turn
Pasta Chips

11:20 - 11:35

 

Research & Insights
Listening to Women is Not the Same as Hearing Them
Dori Molitor, President/CEO, WomanWise, LLC

11:35 - 12:20

  3 Workshops

1. Packaging in the Path to Purchase
Roxanne McSpadden, Director, Global Marketing, Graphic Packaging International
2. Love Her Heart & Rock Her World: Integrated Cause Marketing with Heartfelt Results
Kelly Fletcher, Principal, Fletcher PR and Jill Johnson, VP Marketing, Jewelry Television (JTV)
3. Content Marketing
Lee Sosin, VP Strategic Solutions, Yahoo!

12:20 - 2:30

 

Networking Luncheon - with Round Table Discussions & Closing Keynote
Ban Bossy: Say “Yes” to Girls
Kelly Parisi, Chief Communications Officer, Girl Scouts of the USA


 

The conference begins with pre-conference activities at about 2 pm on May 5,
and will end about 3 pm on May 7.

 
 
Registration

"I loved how the sessions moved quickly and were all jam packed with information (not sales pitches)."
- M2W® 2013 Attendee
 
"The complete setup was a very good mix of company cases, research, workshops and networking breaks from a variety of companies and organizations. Extra plus for the pre-conference workshop."
- M2W® 2012 Attendee
 
"It was by far one of the best conferences I have attended in quite some time."
- M2W® 2011 Attendee
 
"The only conference on this scale talking about marketing to women."
- M2W® 2011 Attendee
 
"Great content mix of manufacturers and agency partners. Good mix of panels, speakers and workshops."
- M2W® 2010 Attendee
 
"The presentations and the people were just phenomenal."
- M2W® 2010 Attendee