Check back weekly for updated 2017 Speakers!
Chief Executive Officer
M2W® is proud to feature Barby Siegel as Guest Emcee at the 13th Annual Marketing to Women Conference.
In 2016, Barby was the recipient of the M2W® – This Woman Means Business! Award, given to a woman who is a proven leader in her category of expertise, is an innovator and a visionary, and has the track record of building successful enterprises while energizing and inspiring the people she touches in all she does.
Everyone who was present for the award ceremony will remember her powerful luncheon keynote on Meeting the New Face of Fearless. This year we have invited this “Fearless Leader of Zeno” back to M2W® be our Guest Emcee.
In 2009, Barby joined Zeno Group, part of the Daniel J Edelman family of companies, as CEO. When she arrived, Zeno had 60 people. Today they are a, global, integrated communications agency with 400 people across North America, Europe and Asia and a client roster filled with some of the world’s most iconic and influential brands and companies.
Under her stewardship, Zeno transformed from a small, unknown to an award-winning agency that is guided everyday by a non-negotiable, core “North Star” set of values – Fearless Pursuit of the Unexpected. Over the last six years, Zeno has experienced unprecedented growth and industry recognition for its strategic thinking, creativity, innovation and collaborative culture.
These days Barby spends the majority of her time working with clients and teams to ensure that no matter how much Zeno grows, the firm does not lose sight of the culture and values that has shaped it.
Barby lives in Westchester, New York with her husband and two daughters and brings the same passion to her special interests as she does her work…lifting weights, running, experimenting with new, healthy recipes and last but not least visiting – usually over a good meal – her vibrant, 91-year-old father – a source of ongoing inspiration to Barby and her entire family.
Head of Creative Agency Partnerships
Sadie Thoma leads Google’s Creative Agency Partnerships in the US. Sadie and her team are focused on accelerating Google’s biggest creative agency relationships and uncovering strategic collaboration opportunities to drive their clients’ business and brand goals. She is passionate about inspiring new thinking, integrating creative and data (art and science), and demonstrating the meaningful impact strong creative can have in our user choice world.
Sadie joined Google in early 2011. Prior to Google, Sadie spent 12 years in the creative agency world working in client management at agencies such as DMB&B, Ogilvy, and BBDO across multiple high profile pieces of business including Procter & Gamble, American Express, Tribeca Film Festival, Bank of America and Chobani among others.
Sadie lives in Westchester, NY with her husband Billy, daughters Marin and Sydney, and son (little) Billy.
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Founder and Senior Partner
John Zogby Strategies
John Zogby, founder of the “Zogby Poll” and the Zogby companies, is an internationally respected pollster, opinion leader and best-selling author. He has joined with his sons Benjamin and Jeremy in a new company called John Zogby Strategies, a strategic visioning firm specializing in preparing companies and agencies for the coming wave of dynamic changes. A much sought-after speaker, John is also the inaugural Director of the Keenan Center for Entrepreneurship at his alma mater, Le Moyne College.
“All hail Zogby, the maverick predictor,” decreed The Washington Post, when John Zogby called the 1996 presidential election with pinpoint accuracy. And he did it again in the following two elections. His presidential polling remains among the most accurate through five elections. He has served as an on-air election analyst for NBC News, BBC, CBC, ABC (Australia), and has been featured by the Foreign Press Center in Washington every election night since 1998.
The Zogby Poll, the “second best known polling brand in the US today” (Washington Post), John Zogby remains the hottest and most accurate pollster and analyst of America’s political and cultural landscape. In addition to the global reach of his brand, Zogby Polls have been cited frequently in popular culture, including NBC’s West Wing, CW’s Gossip Girls, Netflix movie House of Cards, and numerous novels, game shows, and the 25th Anniversary edition of Trivial Pursuit. Zogby Polls are regularly cited on The Tonight Show and spoofed on The Late Show and NPR’s All Things Considered. Fortune Magazine, The New Yorker and Investor’s Business Daily have all profiled John Zogby. He has appeared on every major U.S. television network, the BBC and scores of U.S. broadcasts. His two appearances on The Daily Show with Jon Stewart are among his favorites.
Called “The Prince of Polling” by political strategist Mary Matalin, John Zogby’s interactive methodology is a leader in the industry. He is the author of the best-selling The Way We’ll Be: The Zogby Report on the Transformation of the American Dream (Random House, 2008) and is co-author of the forthcoming First Globals: Understanding, Managing, and Unleashing Our Millennial Generation (with Joan Snyder Kuhl).
His newest book, published last year, is entitled We Are Many, We Are One: Neo-Tribes and Tribal Analytics in 21stCentury America. It is an exploration of the American people from the vantage point of their attributes and values, not demographics or geography.
John writes weekly columns on Forbes.com and contributes a weekly Obama report card to The Washington Examiner’s Washington Secrets, by Paul Bedard. He is also a founding contributor to The Huffington Post. His analytical expertise has also been published on the opinion pages of the New York Times, Wall Street Journal and Financial Times.
Since 1984 John has led successful strategic visioning, communications, marketing, and operations projects for mega corporations, small and medium-sized businesses, local and national governments, non-profits and foundations, trade associations, and educational institutions at all levels. He has polled and consulted for a wide spectrum of business, media, government and political groups including Coca-Cola, Microsoft, CISCO Systems, St. Jude’s Children’s Research Hospital and the US Census Bureau. A well-known political and social pundit, his work has been featured in op-ed pages worldwide, valued in corporate boardrooms and considered “must-read” at every level of America’s political landscape.
A senior advisor at the Kennedy School of Government at Harvard University, John also serves as a Commissioner for the Center for Strategic and International Studies (CSIS) Commission on Smart Power and is a senior fellow of the Catholic University Institute for Policy Research and Catholic Studies. As Chairman of Sudan Sunrise, Zogby works to continue the vision of the late NBA player Manute Bol to bring peace to Sudan through education. He is presently chairman of the capital campaign on behalf of Mohawk Valley Community College (where he taught in the 1970s), and serves on the boards of the Arab American Institute, Upstate Venture Connect (which links young entrepreneurs with venture capital in Upstate New York), and Freedom Guide Dogs.
John has been awarded three honorary doctorates from the State University of New York, the College of St. Rose, and the Graduate School of Union University. In 2008 he was awarded the Chancellor’s Distinguished Fellows Award from the University of California Irvine. He has also received special awards from the American Task Force for Lebanon and the Arab American Association of Greater Houston.
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Director of Agency Business Development
Tina serves as Google’s Director of Agency Business Development partnering with Omnicom in the United States and the Americas. She works with their executive leadership overseeing joint strategic initiatives, commercial incentive plans and cultivation of top client accounts. Previously, Tina ran Google’s Advertising Platform and Publisher Marketing team responsible for industry marketing of their adtech, programmatic and mobile solutions.
Before joining Google, Tina was the Chief Revenue Officer at Syncapse, leading their sales, account management and service teams advising many global consumer brands on their social media and marketing strategies. Her previous roles as a Director in the Microsoft global advertising sales group and V.P.Global Client Development at Avenue A | Razorfish gave her unique experience managing large-scale client relationships and driving digital marketing strategies across a wide variety of advertiser verticals.
Tina is Board President of the Women’s Prison Association and Home and a member of the Kravis Leadership Institute advisory board. She is a graduate of Claremont McKenna College and Harvard Business School.
Head of Global Marketing Communications & Industry Relations
As head of global marketing communications and industry relations, Eric drives the strategy for the Pinterest for Business brand and leads Pinterest’s presence in the marketing and advertising industry globally. Before joining Pinterest, Eric was an early member of the Instagram business team, where he led brand strategy across several categories. Prior to Instagram, Eric was the head of marketing for Facebook in Europe, the Middle East and Africa. He got his start in the agency world, serving as Global Chief Communications Officer of Havas Worldwide and VP of Global Communications at FCB. Eric was named one of PR Week’s “40 Under 40” for work on non-profit One Young World.
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Managing Director & Senior Research Analyst
Erinn covers global fashion and lifestyle brands for Piper Jaffray. She was raised in the Middle East and is passionate about international markets and has a strong affinity for languages with competencies in both French and Arabic.
Erinn joined Piper Jaffray in January 2005 as an associate analyst in the retail sector. In December 2008, she expanded her international experience by joining ExxonMobil’s gas & power marketing group as a natural gas negotiator and a senior supply/demand planner. She re-joined Piper Jaffray in 2011 on the consumer team and now covers the global fashion and lifestyle brands.
In 2013, Erinn was recognized by Institutional Investor as a “Rising Star” on the All-American Research Team. She holds a bachelor’s degree in economics and French from Calvin College.
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Co-Founder & President
Conor and Jon Namnath co-founded Tribe Dynamics in April 2012, after Conor discovered the power and potential of influencer marketing while working in Australia. With extensive experience in search marketing, reputation management and CRM systems, Conor and Jon decided that influencer marketers needed their own analytical systems and enterprise-class technology. What began as an intuitive theory shared by two long-time friends, the Silicon Valley based startup in just over two years has become a leading authority in technical marketing and social analytics within the beauty, fashion, and lifestyle industries.
Under Conor’s direction, Tribe has developed close relationships with some of the beauty industry’s top brands and publications, including WWD/Beauty Inc. and The CEW’s Beauty Insider, who both feature the startup’s analytics and expertise on an ongoing basis.
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President & CEO
The Frances Hesselbein Leadership Institute
One of the most highly respected experts in the field of contemporary leadership development, Frances Hesselbein is the President and CEO of The Frances Hesselbein Leadership Institute, founded as The Peter F. Drucker Foundation for Nonprofit Management and renamed in 2012 to honor Frances Hesselbein’s legacy and ongoing contributions. Frances was awarded the Presi-dential Medal of Freedom, the United States of America’s highest civilian honor, by President Clinton in 1998 for her leadership as CEO of Girl Scouts of the U.S.A. from 1976–1990, as well as her service as “a pioneer for women, volunteerism, diversity and opportunity.” Her contribu-tions were also recognized by the first President Bush, who appointed her to two Presidential Commissions on National and Community Service.
From 2009–2011, Frances served as the Class of 1951 Chair for the Study of Leadership at the United States Military Academy at West Point, in the Department of Behavioral Sciences and Leadership. She was the first woman, and the first non-graduate to serve in this chair.
Also in 2009, the University of Pittsburgh introduced The Hesselbein Global Academy for Stu-dent Leadership and Civic Engagement. The Academy’s aim is to produce experienced and ethical leaders who will address critical national and international issues and advance positive social and economic initiatives throughout the world.
Frances serves on many nonprofit and private sector corporate boards, including Mutual of America Life Insurance Company, the Bright China Social Fund, California Institute of Advanced Management, and Teachers College, Columbia University Presidents Advisory Council. She served as the Chairman of the National Board of Directors for Volunteers of America from 2002–2006. In December 2013 Volunteers of America honored Frances with the Maud Ballington Booth Legacy Award for a lifetime of pioneering social change.
For her exceptional work and her continued commitment to developing leaders of all ages, as demonstrated in her work with the Hesselbein Institute, Frances has been awarded Lifetime Achievement Awards from ATHENA International, Best Practice Institute, the Girl Scout Coun-cil of Greater New York, and the International Leadership Association. Frances has been inducted into the Enterprising Women Hall of Fame and is a Distinguished Daughter of Pennsylvania. Fortune Magazine named Hesselbein one of the World’s 50 Greatest Leaders in 2015.
Frances was named a Senior Leader at the United States Military Academy’s 2008 National Con-ference on Ethics in America. In 2007, she was awarded the John F. Kennedy Memorial Fellow-ship by Fulbright New Zealand and was the first recipient of the Dwight D. Eisenhower National Security Award in 2003.
Frances is the recipient of twenty-one honorary doctoral degrees. She is editor-in-chief of the award-winning quarterly journal Leader to Leader and is the coeditor of twenty-seven books in twenty-nine languages. Frances has traveled to sixty-eight countries representing the United States. She is the author of Hesselbein on Leadership, My Life in Leadership and More Hesselbein on Leadership. Most recently, the Institute published an enhanced edition of Peter Drucker’s The Five Most Important Questions: Enduring Wisdom for Today’s Leaders.
Drucker School of Management, Claremont Graduate University
Author, Why Marketing to Women Doesn’t Work
Jenny is the Henry Y. Hwang Dean of the Drucker School. She has also served as a member of the Drucker School faculty since 2004 as a Professor of Innovation, Entrepreneurship, and Marketing.
Jenny has a deep understanding of Drucker’s work and was for example, a co-editor of a Special Issue of the Journal of the Academy of Marketing Science, which was produced as a tribute to Peter Drucker. She was instrumental in reorienting the MBA toward the Practice of Management and Management as a Liberal Art, and more recently has revitalized the Drucker brand around five pillars to reflect what is now referred to as The Drucker School of Thought.
A regular contributor to The Huffington Post, Jenny’s research and teaching interests focus on the questions and challenges that arise at the intersection between marketing and innovation. She specializes in marketing, knowledge management and innovation, and her books include Marketing Through Turbulent Times and Why Marketing to Women Doesn’t Work.
Her recent research work focuses on the Sustainable Development Goals (SDGs) presented by the United Nations and, in particular, how the SDGs align with Peter Drucker’s teachings on the beneficial impact of organizational success on society at large.
Jenny also holds the distinction of serving as the first female Dean of the Drucker School of Management.
Assistant Vice President, CMO Strategic Projects
By utilizing her strong business acumen, deep industry knowledge and digital marketing expertise, together with the US CMO, Bianca is helping to drive the modernization and digitalization of L’Oréal USA . She assists in driving new marketing models, innovations and strategic partnerships across the company’s portfolio of more than 30 iconic brands.
Prior to joining L’Oréal Paris USA, Bianca worked at Stuart Weitzman in Canada, where she created their marketing strategy from white page to launch. She then went on to run the marketing department at a local fashion retailer in Canada before relocating to New York and joining the L’Oréal USA team. While Bianca was new to L’Oréal Paris USA, she was already part of the L’Oréal family – her first job after University was at L’Oréal in Montreal, Canada, where she worked on L’Oréal Paris cosmetics and hair color. Bianca received a BA from McGill University with a focus on Marketing.
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Associate Dean for Graduate Studies
Gabelli School of Business
Dawn in addition to her role as Associate Dean, also serves as Executive Director of the Center for Positive Marketing and is a Professor of Marketing at Gabelli School of Business.
She is a consumer psychologist who is passionate about studying the impact of words and other aspects of language on brand perceptions, consumer-brand relationships and memory for brands. Dawn’s research has been published in a variety of top academic journals including the Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Interactive Marketing, and in several books. Her forthcoming book The Language of Branding: Theories, Strategies and Tactics will be published by Routledge later this year. In addition to teaching at Fordham, she has developed and delivered courses, workshops and seminars to executives and students in China, France, Spain and the UK.
Dawn serves on the editorial review boards of the Journal of Business Research and the International Marketing Review, and is an active member of the board of directors of the Advertising Educational Foundation.
She holds a Ph.D. from the City University of New York, an MBA from New York University’s Stern School of Business and a BA in French language and literature from Brandeis University.
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Group Planning Director
Hilary Murdock joined VML in 2014 as director, strategic planning, for the agency’s Special K and Kellogg’s Masterbrand accounts. Previously she spent two years at FCB Chicago where she was vice president, group planning director, over the agency’s KFC business. She also spent three years at Rauxa in New York as a strategy director for Verizon and Chase Bank, and three years in the marketing department at Macy’s as an associate copy director.
Hilary holds a bachelor’s degree in finance from Marquette University in Milwaukee and a master’s degree in strategic communications from Columbia University of New York. She is also an AdAge contributor.
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Founder, President & CEO
Barbara leads a group of 150 global professionals whose mission is to more quickly innovate professional development globally. She is renowned for her work in the evidence-based study of predictors of executive success and executive coaching. Barbara has authored numerous executive education programs, written two books, and numerous white papers and articles. She has dedicated her career to helping more women achieve the C-suite. She is serving on the board of the Executive MBA Council for her third term as corporate liaison to over 250 prestigious international business schools, and belongs to numerous professional associations. Barbara and Marshal Goldsmith were both given the first two Coaching Thought Leaders of Distinction awards by the Association of Corporate Executive Coaches. The award has only been awarded twice since.
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SVP, Sales & Marketing
Kerry started her career as a traditional agency account gal managing clients including Kellogg’s, Unilever, Johnson & Johnson and British Airways before making the leap to Mindset Media, a digital start-up in 2007. Since joining House Party in 2011, Kerry has been a vocal proponent of the power of consumer advocacy, speaking at numerous industry events including Social Media Week, WOMMA, Digiday, and, of course, M2W® and M2Moms®. Kerry is a frequent contributor to the Huffington Post, TODAY Parents and Budget Travel in addition to having her own blog, LyonsDenMom.com.
Her Twitter profile sums it up best: “Marketer by day, writer by night, mom to 5 feisty tykes 24/7, including identical triplets. Always caffeinated, never bored. Avid runner; you’d run too!”
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Donna, founder of Purse Power and President of the Executive Resource Center, has had more than 30 years of hands-on experience as an executive in Fortune 500 companies. In addition to being a small business owner, she is an award-winning talent management consultant and a professional certified executive coach. The theme of Donna’s career has been around initiating, driving and managing organizational transformations. She is now applying these skills to the transformation of Corporate America. Her mission is to drive greater participation of women in senior leadership by galvanizing the purchasing power of women.
Donna has her MBA in Organizational Development from the University of Colorado at Denver and a BA in Business Administration and Psychology from Baylor University. Donna has a passion for making a difference and driving positive change. She is on the Board of the YWCA, co-founded the Women in Leadership Conference at OCU, acts as the Oklahoma Event Chair for the 2020 Women on Boards National Conversation on Board Diversity and is the Women President’s Organization Chapter Chair for the state of Oklahoma. Donna is often asked to speak to groups of all kinds on the topics of leading change, improving organizational performance and developing leaders.
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President, Global Business and Chief Commercial Officer
World Kitchen, LLC
Kris Malkoski joined World Kitchen, LLC in June 2012 and is responsible for 13 brands and $1.1 billion in retail sales across the globe, 100+ retail stores, e-commerce, industrial/specialty business, and global new product development (sourced and manufactured). World Kitchen is a private equity backed company headquartered in Rosemont, Illinois. Found in over 50 countries, it is a leader in non-corded housewares including the brands Pyrex, CorningWare, Corelle, Baker’s Secret, Chicago Cutlery, Snapware, Visions, Revere, EKCO and OLFA.
Prior to World Kitchen, Kris was Vice President/General Manager of the $4 billion Craftsman brand from 2009 to 2012. Craftsman, part of Sears Holdings Corporation, sells over 8,000 tool and lawn & garden products in 83 categories. While at SHC, Kris oversaw the expansion of Craftsman into other U.S. based retailers, resulting in sales, share and profit growth for the first time in ten years.
Previously, Kris served as Vice President, Chief Marketing Officer and Chief People Officer for private equity backed Ubiquity Brands. Ubiquity Brands was the roll-up of three sweet and salty snack food companies and included the brands Poppycock, Fiddle Faddle, Krunchers!, Jays, O–KE-DOKE, and private label. The company sold the sweet brands to ConAgra and the salty brands to Snyder’s of Hanover in 2007.
From 1997 to 2002, Kris launched Pharmaceutical Corporation of America, backed by Nelson Communications, and served as President and Chief Operating Officer. PCA was the first contract product management company for the Rx and OTC health care industry. She grew the company to $280 million in revenue and 185 employees prior to selling to Publicis in 2002.
Kris began her career at the Procter and Gamble Company in 1983, progressing through major beauty care and OTC health care roles. When she left, Kris was VP/GM for New Business Development in Health Care and was one of the first women on P&G’s Operating Committee. She is known for successfully launching Aleve Pain Reliever, ThermaCare Heat Wraps, and restaging Metamucil and Pert Plus.
Kris serves on the board of Trustmark Insurance. Previously she was on the board of Banfi and Speaking of Women’s Health. She graduated summa cum laude with a Bachelor of Journalism from the University of Nebraska. Kris was the recipient of the very first “This Woman Means Business” award at M2W®…The Marketing to Women Conference, in 2012.
Editor & Publisher
Jersey Family Fun, LLC
Jennifer Auer is a married mom of three boys, who saw a need for a resource that helps families find affordable family fun in New Jersey. She founded Jersey Family Fun to help families experience the best New Jersey has to offer. She is an overachieving, detail-oriented, hyperlocal blogger mom who uses her influence to plan events, spread social good and help small businesses and national brands reach her audience.
Jennifer’s creativity, blogging, management, organizational and social media skills have helped Jersey Family Fun become the premiere online destination for parents in New Jersey looking for ways to have fun with their children. She has been a Jersey Girl for 30+ years, and a mom for 12+ years. She has a Bachelor of Science in Business Administration with a focus on Entrepreneurship from Bryant University in Rhode Island.
Jennifer Auer has appeared on FIOS News, NBC Radio 660AM, and WOR Radio to represent her business and her clients.
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Mom Knows It All
Valerie Gray was born and raised in a suburb located on the New Jersey shore. She loves the area so much that she now resides in the same neighborhood where she grew up, along with her husband and children. She is mother of two boys, one is age 21 and one is age 17 and has Down syndrome. In 2011, Valerie switched gears, leaving behind decades of experience in computer sales, customer service, office management and billing in order to transition from blogging as a hobby to blogging professionally. In addition to blogging full-time, Valerie also teaches part-time at the local vocational school. Her passions include Down syndrome advocacy and driving. She also enjoys photography, travel, cooking, listening to rock music and snuggling with her pets while reading a book or watching movies.
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Garden of Words
Katarzyna Pawlikowska: expert in females’ social and consumer behaviour and marketing communication to women. She has initiated the largest pioneering research depicting present women in Poland, thus seven psychographical characteristic segments of women have been revealed and described for the first time. Author of an innovative tool: consumer mapping lens (This project was rewarded as an innovation of the year by Stevie Awards 2016). She is constantly working on the development of this tool.
Founder and leader of Garden of Words, a consulting and marketing communication agency. She has developed her profession in Poland, Europe and USA. An active member or board member in several organizations, lecturer in Warsaw University, Mentor and supervisor for development of woman entrepreneurship in Poland. Judge in International Business Awards-Stewie, Biznewoman of the Year.
Author of range of professional press publications. Media speaker, trainer and strategic consultant for various businesses. Her lately book ’’Polki’’ (2014) describes Polish woman in most important areas of life and work – starting from the lifestyle, world-view, sexuality, man, parenting, cooking, health, work, politics etc, up to consumer behavior. Author of book : “Can You feel it? … marketing and sales communications addressed to women. Introduction to gender marketing”. The publication is a source of unique knowledge about female communication codes, which is the essential starting point for anyone who creates marketing communication strategies. It introduces the acronym CZYJESZ? (You feel it?) – an unique concept created by Katarzyna Pawlikowska explaining in a simple way female communication codes and how to use them to compile a communication strategy that will reach consumers.
For many years she worked as marketing director in Polish and international companies, i.e. Kolastyna Group and Nu Skin Enterprises. She was Account Director in one of the largest PR Agencies in Poland.
She is an expert in female motivation and a specialist in marketing and creating complex communication strategies, including crisis management strategies. In 2016 she becomes member of Global Steering Committee of M2W Conference NYC and member of the best motivational speakers team: www.powerspeech.pl.
Director of Brand Development
Cooper Tire & Rubber Company
Jessica Egerton, Director of Brand Development at Cooper Tire & Rubber Company, is responsible for leading the brand strategy and marketing communications for Cooper® and Roadmaster brands. Her day-to-day role includes leading a team in developing, planning, managing, and implementing all integrated marketing communication activities. Under her leadership, Cooper® has been awarded marketing and creative achievements by both the Telly Awards and the Internet Advertising Competition for work on new product launches.
Jessica joined the company in 2014 after successful roles with Whirlpool and Masco Corporation, which included work to relaunch the Maytag Repairman, and reinvigorate the Delta Faucet brand. Her specialty is in working with iconic brands in need of revitalization. Her work has won some of the most prestigious industry awards for delivering results.
She is a Summa Cum Laude graduate of Boston University, where she received a BA in Psychology as well as a BS in Communications, and went on to the University of Kentucky to earn her MBA in Business and Economics.