Schedule

(As of 06/10/2019)

Wednesday, October 16

Welcome
Nan McCann, Co-Founder M2Moms® & M2W®
President, PME Enterprises, LLC

Setting the Stage Part 1
2019 Guest Emcee
Skyler Mattson, President,
WongDoody & The Motherboard
“Tools to Keep up with an Ever-Changing Mom”

Opening Keynote
“Winning Her Business: How to Transform the Customer Experience
for the World’s Most Powerful Consumers”
Bridget Brennan, CEO, Female Factor Corporation
Author, Why She Buys and Winning Her Business

Family Decision Making
“Five Decision Making Mistakes Brands Make”
Amy Henry, Founder/CEO, Flashlight Insights

The Caregivers – Multigenerational & Mostly Women
A Reality of Motherhood Today – How the Care Flows
TBD

Family Dynamic
When Kids Influence Moms
TBD

10:30-11:00
Networking Break
Sponsored by: The Center for Positive Marketing

Case Study – The Power of Local
TBD

Experiential Panel: Face-to-Face in the Age of Screens
“Personal Time with Mom: The unmatched experience of a hug or a handshake!”
Panelists: Simone Cadell, CEO & Studio Principal, Tiny Tutus

Transformative Brands #1
TBD

Women of a Certain Age – Single
“Solo: A Celebration of Women on Their Own”
Kathleen Fitzgerald, Portrait Photographer & Author

12:30-2:00
Luncheon & Keynote Speaker

Diversity & Inclusion
“How Equality Improves Company Culture & Profitability”
TBD

Case Study – Brand Partnerships
TBD

Moms after Maternity Leave
“Helping her Return! The Importance of Moms in the Workplace”
Lauren Brandt, Client Solutions Manager, Facebook; Founder, Facebook
SuperMoms; Co-Founder, The Returnity Project

Case Study – Experiential
TBD

Health & Wellness
Teaming Up with Dr. Mom
TBD

3:30-4:00
Networking Break

Missed or Unmet Business Opportunities
“Unmet and & unrealized opportunities in today’s ‘mom marketplace”
Katrina McCarter, Founder/CEO, Marketing to Mums,
Author of The Mother of All Opportunities
&
Best Speaker Award Winner @ M2Moms 2018!

Welcome to the Smart Life –
The Smart Life: How new technology is changing the lives of moms & families

Generations
Gen Z Moms Vs. Millennial Moms
TBD

Day One Closing Event
Mom First Award
2019 Winner Honored

5:30-7:00
Networking Reception Honoring
MomFirst 2019 Award Winner

Thursday, October 17

Registration & Networking Breakfast
8:00-9:00

Welcome
Nan McCann, Co-Founder M2Moms® & M2W®
President, PME Enterprises, LLC

Setting the Stage Part 2
2019 Guest Emcee
Skyler Mattson, President,
WongDoody & The Motherboard
“Innovation Solutions at the Speed of Mom”
With
Kinley LaGrange, Account Director, WongDoody

Data Data Data
Beyond Proximity Marketing
Ariel Segal, Head of Insights, Foursquare

World’s Largest Retail gets Digital with Moms
“Need it. Text it. Get it. Astonishingly Fast.”
Dominique Essig, Chief Product Officer, Jetblack

Podcasts & Radio
“The Emotional Power of Audio”
Megan Lazovick, Vice President, Edison Research

Facebook & Instagram
“Why Most Moms Can’t Live Without Them!”
Sheila Soldivilla Gilbert, Client Solutions, Facebook

Decidedly Digital Panel
The New World of Omnichannel Marketing:
Winning with Today’s High Screen Female Consumers – CybHers!
Panelists: Ariel Segal, Foursquare; Dominique Essig, Jetblack; Megan Lazovick, Edison Research

Transformative Brands #2
TBD

The Influencers #2

Podcasts – The New Radio
Why Audio is Once Again, So Hot
TBD

Case Study – Direct to Consumer
TBD

10:30-11:00
Networking Break

The Influencers
The Sudden Rise of Kidfluencers
TBD

Creative Messaging
What Moves Moms
TBD

Case Study – Product Design
Success by Design
TBD

Closing Keynote
Marketing to Women in the Age of #SeeHer & #MeToo
TBD

Day Two Special Event
This Woman Means Business Award
2019 Winner Honored

12:30-2:00
Networking Luncheon Honoring
This Woman Means Business 2019 Award Winner