Schedule

Marketing to women Conference

M2W^® is a two-day conference featuring general sessions, keynotes, workshops, and roundtable discussions. Breakfasts, lunches, breaks and receptions add to the collegial ambiance and will help you maximize your networking and peer-to-peer learning opportunities.

M2W Preliminary Schedule As Of 8.1.2018

DAY ONE

M2W^® – The Marketing to Women Conference

Wednesday, October 3, 2018

12:30-1:45

Luncheon

&

M2Moms® to M2W® Transition

NOTE:

Moms Are Women First! Attendees to M2Moms® May Attend M2W® At No Additional Charge But Must Register HERE Use Discount Code M2Moms18

☆ M2W® – The Marketing to Women Conference ☆

2:00

Welcome to M2W® 2018

Nan McCann, Co-Founder M2W®

President, PME Enterprises, LLC

☆ Setting the M2W® Stage Keynote: Part 1 ☆ 

She May Be A Millennial Now, But What’s Coming Up!

“Hacking Happiness: Understanding what drives well-being in women across the lifespan”

1. Alison Bryant, SVP of Research, AARP

2018 M2W ® Guest Emcee

☆ Talking About Money ☆ 

☆  Marketing Finance to Women ☆ 

☆  Marketing that Moves Her ☆ 

“Branditude: The Heartbeat of a Brand and the Part You Play in its Love Affair with Women!”

Emily Spensieri, Co-Founder & Strategic Brand Architect, Incite, Inc.

☆ The Campaign That Won the Hearts of the World ☆ 

“The Making of A Fearless Girl!”

Lizzie Wilson, Senior Art Director, McCann New York

 ☆ M2W ® Day One Closing Event ☆ 

“This Woman Means Business” Award

2018 Winner – The Fearless Girl – Honored

☆ Marketing to Millennial Women Reception ☆ 

 5:30-7:00

Thursday, October 4

☆ M2W® – The Marketing to Women Conference ☆ 

8:00-9:00

Registration & Networking Breakfast

Welcome

Nan McCann, Co-Founder M2W®

President, PME Enterprises, LLC

☆ Setting the M2W® Stage Keynote:  Part 2 ☆ 

1. Alison Bryant, SVP of Research, AARP

“Hacking Happiness” Continues!

2018 M2W ® Guest Emcee

☆  New Research & Marketing Implications ☆ 

☆ Case Study – Creative ☆ 

Reviving A Brand for the 21^st Century

 ☆ Speaking Her Language ☆ 

“Speaking with her, not to her; Finding your lingua branda!”

Dawn Lerman, Ph.D., Professor and Executive Director, Center for Positive Marketing, Gabelli School of Business, Fordham University

10:30-11:00

Networking Break

☆ Panel ☆ 

“Women@: Smart Companies Harness the Business Power of Women”

Moderator: Jen Shap, Agency Business Development Lead, Google

Panelists: Mita Millick, Head of Diversity & Cross Cultural Marketing, Unilever

☆ Marketing in the Age of #MeToo & A Rising Tide of Unrest ☆ 

Closing Keynote

1:00-2:00

Goodbye Luncheon