Schedule

Wednesday, October 16

7:30-8:30
Registration & Networking Breakfast
Sponsored by: Healthline

8:30
Welcome
Nan McCann, Co-Founder M2Moms® & M2W®
President, PME Enterprises, LLC

Setting the Stage Part 1
“Tools to Keep up with an Ever-Changing Mom”
2019 Guest Emcee
Skyler Mattson, President,
WongDoody & The Motherboard
with
Kinley Lagrange, Account Director, WongDoody
and Director of Client Partnerships, The Motherboard

Getting Closer to Mom
“What Matters to Mom:
Identifying Micro-Insights that Inspire Her Preferences & Behavior”
Amy Henry, Founder/CEO, Flashlight Insights

Face-to-Face in the Age of Screens
“Personal Time with Mom: The unmatched experience of a hug or a handshake!”
Simone Cadell, CEO & Studio Principal, Tiny Tutus

10:30-11:00
Networking Break
Sponsored by: The Center for Positive Marketing

Generations – How They Compare & Contrast
What Are the Similarities & Differences Between Z & Millennial Moms & Women
Jola Burnett, VP Research, GfK Consumer Life

The Caregivers – Multigenerational & Mostly Women
“Stressed but Blessed”
Patty David, Director of Consumer Insights & Personal Fulfillment, AARP

Health & Wellness
Presentation from Healthline
TBD

The Importance of the First Two Years
Blythe Thomas, Chief Strategy Officer, 1,000 Days

Moms after Maternity Leave
“Helping her Return! The Importance of Moms in the Workplace”
Lauren Brandt, Client Solutions Manager, Facebook; Founder, Facebook
SuperMoms; Co-Founder, The Returnity Project

Mom First Award
2019 Winner Honored

12:30-2:00
Luncheon & Keynote Speaker
Women of a Certain Age & Single
“Solo: A Celebration of Women on Their Own
Widows, Never Married and Divorced”
Kathleen Fitzgerald, Portrait Photographer & Author

The Allure of Video
“Using Video Strategically & Helpfully”
Melinda Cheng, Specialist, YouTube Kids & Family, U.S. Lead

New Research – Leverage Tech & Media to Help
“Technology: The New Mamas Little Helper”
Shari Cleary, SVP, Research, Buzzfeed

Face-to-Face in the Age of Screens
“Decoding the Mom Mindset: Image-Based Insights Worth a Million Words”
Grady Edelstein, Head of Partnership Marketing, Tinybeans

Love Starts Here
“Does Your Brand Cherish Her? Testing Your Brand”
Emily Spensieri, Co-Founder & Strategic Brand Architect

3:30-4:00
Networking Break
Sponsored by: Incite

7 Keys to Success to Build Mom Brands in the Decade Ahead
“The Mother of All Opportunities”
Katrina McCarter, Founder/CEO, Marketing to Mums,
Author of The Mother of All Opportunities
&
Best Speaker Award Winner @ M2Moms 2018!

Day One Keynote
“Reaching the Invaluable, but Too Often Invisible, Female Consumer”
J. Alison Bryant, SVP Research, AARP

“This Woman Means Business” Award Ceremony

5:30-7:00
Networking Reception Honoring
This Woman Means Business 2019 Award Winner

Thursday, October 17

7:30-8:30
Registration & Networking Breakfast
Sponsored by: Healthline

8:30
Welcome
Nan McCann, Co-Founder M2Moms® & M2W®
President, PME Enterprises, LLC

Setting the Stage Part 2
“Innovation Solutions at the Speed of Mom”
2019 Guest Emcee
Skyler Mattson, President,
WongDoody & The Motherboard
with
Kinley Lagrange, Account Director, WongDoody
and Director of Client Partnerships, The Motherboard

Day Two Keynote
“Winning Her Business: How to Transform the Customer Experience
for the World’s Most Powerful Consumers”
Bridget Brennan, CEO, Female Factor Corporation
Author, Why She Buys and Winning Her Business

Data Data Data
Beyond Proximity Marketing
Ariel Segal, Head of Insights, Foursquare

World’s Largest Retail gets Digital with Moms
“Need it. Text it. Get it. Astonishingly Fast.”
Dominique Essig, Chief Product Officer, Jetblack

Podcasts & Radio
“The Emotional Power of Audio”
Megan Lazovick, Vice President, Edison Research

Compliance for Brand Success & Staying Power
“Who Does Mom Trust?”
Linnette Attai, Founder & President, PlayWell, LLC

10:30-11:00
Networking Break

Decidedly Digital Panel
The New World of Omnichannel Marketing:
Winning with Today’s High Screen Female Consumers
Opening Remarks & Session Moderator: Tina Daniels, Director of Agency Business Development, Google
Panelists: Ariel Segal, Foursquare; Dominique Essig, Jetblack; Megan Lazovick, Edison Research; Erin Phraner, Video Producer, Creative Lifestyle Brands, Buzzfeed; Olivia Basu, Industry Manager, Finance Service, Facebook; Melinda Cheng, Specialist, YouTube Kids & Family, U.S. Lead

Marketing to Moms & Families in China
Discussion Leader: Dawn Lerman, Ph.D., Professor & Executive Director, Center for Positive Marketing, Gabelli School of Business, Fordham University
Participants: Katrina McCarter, Founder/CEO, Marketing to Mums,
Author of The Mother of All Opportunities”
TBD

12:30-2:00
Luncheon & Keynote Speaker
Diversity & Inclusion
“In Her Words: Black Women’s Perspectives on Life, Beauty and Advertising”
Pepper Miller, Author & Founder, The Pepper Miller Group
With
Mita Mallick, Head of Diversity & Cross-Cultural Marketing, Unilever North America